Lexicon is a naming and branding agency that is based out of California but also has a branch in the Netherlands. Lexicon is a media relations and branding group that was founded in 1982 with the purpose of creating brand names for clients that are extraordinary and really know how to grab the attention of the audience. Years of experience in brand naming have helped the company add research and start up trademark services all across the globe in order to develop names that become world famous. Name development is the main forte of the company, and as it suggests, involves simply coming up with a catchy and unique name for a brand that will stick out. Aside from this, strategy and marketing development is also a service provided so that clients will know who exactly is their target audience and how to best promote their brand new material around.