Naming a product or a brand could be a confusing and overwhelming undertaking. The wrong name, and a product could tank before it even reaches the hands of the people who would want to buy it. Naming an entire business is even trickier, for the wrong name could send the wrong message to the public. The professionals at Rain Castle, which is one of the nation's ten best naming agencies, work with clients across all industries and help them to develop names for an individual product, a brand of products or for the actual business. Their marketing professionals are able to survey the target audience and convene focus groups and see how they feel about a proposed name. Rain Castle meets in-person or on the phone with clients on a regular basis until the project is complete. Rain Castle is staffed by people who are passionate about helping companies succeed.