Finien is a branding consultancy that is headquartered in Long Beach, California. A highly creative small firm, Finien takes the products, services and ventures of their clients and turns them into brands. They give their clients a unique and memorable identity that resonates in the minds of potential customers. Finien is lead by artist and entrepreneur Fabian Geyrhalter; few people in the world understand the process of creating a successful brand as well as he does. In fact, his book "How to Launch a Brand" has been an inspiration and guide to people of all types around the world launching new businesses and organizations. The book is available in both hardcover and workbook formats. Geyrhalter also blogs on the Finien website where he discusses such topics as graphic design in advertising, boosting a brand's digital presence and how to create lasting visual impressions in consumers.