10 Best Naming Agencies

Last Updated October 01, 2017

One of the features of the best naming company that you want to look for is the creativity that is used when coming up with names. You want the company to think of a name that sparks enthusiasm about the business while offering a bit of insight as to what the business offers to customers at the same time. The companies below have been reviewed based on a wide range of qualitative and quantitative statistics. In some cases, variable listing fees effect position on this list; however only highly-regarded firms are accepted through our review analysis. Learn more about our ranking process here.


#1 of 10 Best Naming FirmsLexicon

Sausalito, California

#1 of 10 Top Naming Agencies of 2017 - A company's name is extremely important. Lexicon Branding is an experienced company and has named some of the most popular businesses in the world. They have named billion dollar brands and work closely with each and every client to create a name to better your business. A large portion of Lexicon's profits are also spent on research and development each year to study consumer trends for the best shot at success. Lexicon was originally founded in 1982 with a passion for their work. These days, they operate out of multiple locations across the world and have worked for clients in numerous countries.

#2 of 10 Best Naming BusinessesTanj

New York City, New York

#2 of 10 Leading Naming Agencies of 2017 - Tanj is a language firm that specializes in helping businesses create names, messaging, stories, taglines, voice strategies, and copy. Their belief is language is powerful and plays an important part in the branding success of a business. Tanj is based in New York City, but works with clients from around the globe. The company has been in operation for more than 8 years and currently has 5 staff members. The name of the firm is based on two things. One is that the word "Tanj" comes from a Japanese word which means to simplify, "Tanjun." And then "Tanj" also comes from tangible. The company chose this because they take words and turn them into tangible ideas.

#3 of 10 Top Naming AgenciesBluetext

Washington, DC

#3 of 10 Best Naming Agencies of 2017 - Bluetext is a full-service naming firm based in Washington, D.C. The contemporary marketing company boasts a long list of impressive clients, such as Microsoft, Google, Dell, Symantec, and Cisco. They have been creating innovative, award-winning campaigns since 2011. In addition to naming, Bluetext provides a wide range of marketing activities. These include product design, lead generation, social media management, public relations, and many more, in a complete package which the firm dubs "integrated communications services".

#4 of 10 Best Naming AgenciesMatchstic

Atlanta, Georgia

#4 of 10 Leading Naming Agencies of 2017 - Matchstic has one core goal - start fires. This naming agency sets itself apart by not trying to be everything to everyone. The firm makes no bones about the fact that they are brand identity creators - not a marketing firm, not SEO experts, and not full service. Matchstic focuses on crafting a brand that builds a bridge between its clients' goals and the target audience. Its bold team provides naming, brand guidelines, art, video, photography, and copywriting, and other brand-related activities. This laser focus has allowed Matchstic to position itself as one of the best naming agencies in a competitive field.

#5 of 10 Top Naming CompaniesBrandExtract

Houston, Texas

#5 of 10 Top Naming Businesses of 2017 - It helps its clients build, transform and develop by having 40 loyalties, devotees and fanatics who work every day to achieve that goal. It also directs upcoming companies towards make and magnitude by helping them realize who they are and what they can undertake and fulfill to their customers. They have a very qualified staff with great expertise who examines the firm from various angles to identify weak areas for corrective action. They mostly rely on experience to tackle any difficulty they may encounter. They make their brands match their experience by helping their clients to promote belief in their cause. They also do market research,assessment studies and analysis The also help in product and service strategy plus marketing and communication plans. A person or firm can match its specific branding requirementsby using their filters if it may be looking for branding or rebranding case study.

#6 of 10 Leading Naming CompaniesFabrik

London, U.K.

#6 of 10 Best Naming Firms of 2017 - Fabrik Brands develops and implements custom branding strategies for companies around the globe. Based in London, UK, Fabrik develops actionable branding solutions starting with designing a successful name for a company. Infusing brands with unique identities, Fabrik also creates engaging marketing strategies that deliver the customer conversions which businesses need to succeed in today’s competitive economy. Excelling in the digital marketplace, Fabrik leverages the latest technology to create successful and profitable two-way conversations between businesses and the customers that they need.

#7 of 10 Leading Naming CompaniesConcrete

Toronto, Canada

#7 of 10 Leading Naming Businesses of 2017 - Putting the right name on a new product, service or business can go a long way toward making it successful. Toronto's Concrete focuses on brands and helping them rock their niches. As important as is naming, importantly, outfits can gain much more than that service from this firm. Concrete helps tell brands' stories and reveal what is crucial about them for connections with their target consumers. Concrete has an impressive list of clients, which can be reviewed via white papers and other info on the agency's well made website.

#8 of 10 Leading Naming BusinessesFinien

Los Angeles, California

#8 of 10 Best Naming Firms of 2017 - Finien is a boutique California marketing firm that designs brand strategies, names, and identities for companies. The firm builds strong brands that resonate with consumers by creating complex multilayered and memorable product and company names. The marketing specialists at Finien work with new and established companies as they bring fresh products onto the market. Founded by Fabian Geyrhalter, the firm represents a range of clients including Warner Brothers and the Bill and Melinda Gates Foundation. Finien does a fantastic job of capturing the character and spirit of the companies they work with when designing brand strategies and names.

#9 of 10 Leading Naming CompaniesRain Castle

Newton, Massachusetts

#9 of 10 Best Naming Firms of 2017 - A company's brand is critical since customers tend to buy from a brand they can relate with. Customers who trust a brand will be repeat buyers. It is important to hire a company that specializes in offering that service. For instance, Concrete is a corporation based in Toronto. It provides its services not only to Toronto but the surrounding areas as well. The company deals in brand design, brand strategy, brand packaging, and brand video. It has been in the business for over 25 years. The clients include McDonald's, Canadian tire, bite, Sapporo, Sirius XM, great gulf, pizza nova, kendo, Joe fresh, Loblaws, tangerine, and the face shop. The company enabled the companies to achieve the best in everything to do with their brand. The company in the service include brand audit, packaging design, digital design, brand strategy, naming, product design, brand voice, video, art direction, advertising, visual language and editorial design.

#10 of 10 Leading Naming CompaniesThe Sponge

Sydney, Australia

#10 of 10 Best Naming Agencies of 2017 - There really is power in a name. With The Sponge, you will be getting the best Naming Agency in the business today. They know what resonates with customers and how to get your brand in front of them in such a way that they will remember. You might grow frustrated thinking that every good name out there is already taken, but that is exactly why you need to consult with The Sponge. As the best Naming Agency, they know what it takes to get the job done right for you. You will be happy with the results so contact them today.

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