The Sponge is a naming agency based in Sydney, Australia. They focus on building brands. They help you out with rebranding if you feel that a new name and brand is necessary to start boosting growth. You can also go for a brand refresh if you do not need an entirely new brand, just a new look for your old one. They help you develop a brand strategy, create a brand story and brand message, and find a way to reach your audience. Your company is only as good as your brand. They help you develop your brand strategy by researching your audience to find out what they want. This research is done via focus groups, social listening, and interviews. Not only do they help you develop a brand and brand strategy, they help you deliver your brand and get it out there through various mediums, including digital, print, and video. The goal is consistency so that you have a strong brand presence wherever your target audience is.