10 Best Naming Agencies

Last Updated February 01, 2018

One of the first decisions a new company will make is also one of the most important. Before you design business plans or training guidelines, your company needs a name. To some, a name may not seem as important as other procedural guidelines. However, a name is the first critical branding tool your company will establish. Branding is all about how you represent your company to clients, and an effective name will ultimately be memorable, descriptive and appealing. In order to make the right branding decision for your business ventures, work with the best naming firm as soon as possible. The companies below have been reviewed based on a wide range of qualitative and quantitative statistics. In some cases, variable listing fees effect position on this list; however only highly-regarded firms are accepted through our review analysis. Learn more about our ranking process here.


#1 of 10 Top Naming FirmsLexicon

Sausalito, California

#1 of 10 Top Naming Agencies of 2018 - Lexicon is the best naming agency around, proving that they have what it takes to help businesses within many different industries. Businesses turn to the agency when getting help with coming up with a name for their company as well as for the different products. It's a branding technique that helps with better saturation in the marketplace. Lexicon assists businesses with branding in a variety of different ways to ensure that they stand out while staying true to themselves.

#2 of 10 Best Naming BusinessesTanj

New York City, New York

#2 of 10 Best Naming Firms of 2018 - Tanj is a reputable naming agency based in New York City. They're experts at helping brands say clever things that start significant connections around the world. This firm has an exceptional team who are pros at creating distinctive names as well as copy, taglines, messaging and stories for their clients. They have the ability and expertise to help their clients successfully name everything from businesses to products and campaigns to services for almost any sector worldwide.

#3 of 10 Best Naming AgenciesBluetext

Washington, DC

#3 of 10 Top Naming Companies of 2018 - Naming a company is one of the most important aspects of having success as a business owner. Bluetext is the type of company that can help you reach your goals in the years ahead. Bluetext has a quality team of customer service members who are ready to help you reach your goals. One of the biggest reasons to work with a naming agency is marketing. There are a lot of people who simply do not understand the value of marketing in their business. Marketing is critical in order to grow sales and profits in the coming years.

#4 of 10 Top Naming BusinessesMatchstic

Atlanta, Georgia

#4 of 10 Top Naming Businesses of 2018 - Matchstic is the best naming agency around. They're big on starting fires within the businesses that they work with to get results. When companies want to get good results in the marketplace, they need innovative and appropriately named products. That's where the naming agency excels. In addition to naming products and companies, Matchstic is also able to assist in other areas. They help with branding consistency to ensure that businesses are able to compete successfully.

#5 of 10 Best Naming BusinessesBrandExtract

Houston, Texas

#5 of 10 Top Naming Agencies of 2018 - The only way to go about naming your business in as effective a manner as possible these days is to use a naming agency to make it happen. In other words, people should trust a company like BrandExtract to help them come up with exactly the right name to call their company. There is a lot that goes into naming an actual company. Sometimes people forget that there is a lot of emotional connection between customers and the brands that they buy. Not having the right name is agreeing to sacrifice that for no reason. Instead, consider using a naming agency for your company.

#6 of 10 Top Naming FirmsFabrik

London, U.K.

#6 of 10 Best Naming Agencies of 2018 - Fabrik is one of the finest naming agencies based in London. They have a group of innovators, naming specialists and strategists who offer effective product naming and custom-made business naming services. They can help their clients find perfect names that are memorable, tell a story and are unique. This firm's brand naming experts include a range of talent from wordsmiths to marketers who diligently brainstorm to come up with names that will give their clients interesting and impressive results.

#7 of 10 Top Naming FirmsConcrete

Toronto, Canada

#7 of 10 Best Naming Agencies of 2018 - Concrete is widely regarded as one of the best naming agencies in the business. Based in Toronto, this firm handles design clients from all over the world. The team at Concrete takes time to get to know each client, and their needs. With tact and insight, they're able to come up with names that convey each brand's mission to the public. Concrete works with companies from every sector of the economy, from non-profits to beauty companies. Recent clients of this firm include the Canadian Red Cross, Amuse Bouche cosmetics and Moroccan Oil.

#8 of 10 Top Naming AgenciesFinien

Los Angeles, California

#8 of 10 Best Naming Firms of 2018 - Names really are important. From the name of your or business or organization, right down to the very products and services that you sell, names define who you are. As such, great care must go into each and every name that you decide upon. If you would like assistance in this area, contact Finien. They understand the industry trends and what will help you to gain visibility with the public. This is why they have become the best naming agency around today. You will want to contact them and learn more about the array of services they can provide to you.

#9 of 10 Best Naming CompaniesRain Castle

Newton, Massachusetts

#9 of 10 Best Naming Firms of 2018 - One of the most difficult parts of starting a business is figuring out a name. The name should resonate both internally and externally, motivating employees and customers alike. This can be a difficult thing for people who are just starting out. Fortunately for employees, Rain Castle provides assistance designed to help. Rain Castle is a top naming agency that can help clients think through what they want to achieve with their name. A smart company will pick a name that's designed to last. Many enlist Rain Castle to provide them with that and greater marketing services, too.

#10 of 10 Top Naming BusinessesThe Sponge

Sydney, Australia

#10 of 10 Top Naming Businesses of 2018 - Based in Sydney, Australia, The Sponge is known as one of the best naming agencies working today. This agency is staffed by expert storytellers. They specialize in helping clients brand themselves effectively. With careful communication and understanding, this agency is able to communicate a business's essence to the public. In addition to naming, The Sponge also offers a full range of design and branding services. Recent satisfied clients of The Sponge include Ingen, Claytan, Aromadrive and Tribe.

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