The Sponge, a naming agency based in Sydney, Australia, specializes in branding design and strategy as well as marketing services. The company assists clients with print media marketing, digital marketing, brand refreshing, and promotional material design. The Sponge has helped countless companies re-brand since they were founded in 2001. Clients of The Sponge agency include William Thyme & Prophet, Ingen, and Aromadrive. In addition to their work, The Sponge also donates a portion of their company profits to charity. They are a certified B-corporation, which means that they adhere to a set of guidelines for ethical and environmentally-sound business practices.