Fabrik is a London-based media marketing and naming agency. Fabrik is seen as a creative agency in the London area and its purpose is to help build brands and manage reputations for the clients who need help navigating the business world. Being made up of artists, developers, bloggers, journalists and researchers, the agency has all of the knowledge and skill to teach clients how to promote their brand and draw in an audience so that they'll stand out in a crowded market. Strategy is a major tool used here and this can involve doing things such as defining an objective and laying out a plan for what to do and how to go about the project. Marketing is also a major tool here and this involves running campaigns as well as knowing who the target audience is and how best to deliver a product or service that they will want.