When a company needs to name something, coming up with the right thing is a challenging prospect. The wrong choice of name could doom a product, service, brand or entire business from the get-go, like the Chevy Nova, which translated into "no go" in Spanish. One of the 10 best naming firms in the USA is Bluetext. The team at Bluetext is thoughtful in their approach. They take the time to convene focus groups of consumers of diverse demographics. This helps with the elucidation of any names that could be offensive or ill-thought. Bluetext is also able to use surveys of target audiences in its research. The names that Bluetext's staff helps their clients choose are thoughtful and well-researched. They make sense and make people think about the brand. Their names stick with consumers, are easy to remember and have a positive connotation that inspires consumers to make a purchase.