Concrete is a Toronto-based brand naming agency that deals in marketing for businesses. Concrete is known for not having a strict view of clients to choose from and as such, are able to take on businesses from people working in different areas and sectors. The agency is also known for viewing strategy and design as similar things, which helps them get the job done and use the most technology and innovative schemes in order to do so. The services that are used by the company range from brand strategy and naming to packaging and digital product design to marketing. All of these are vital to helping a brand grow from obscure to well known. For instance, marketing and campaigning is useful for getting the word out about a brand so people will known what to look for and take up an interest in it and then start spreading the word.