Most people know that there is a lot in a name. Even if that name is short and sweet, it still conveys a lot of meaning and messaging. It is critical that a company choose the right name for its brand, product or service. A poor choice could not only mean low to no sales, but it could cause a problem of perception for the company itself. It is a good idea for a CEO to work with a naming agency before settling on a name for a product, brand or service. One of the 10 top performers in the naming field is Matchstic. The team at Matchstic understands what goes into a name and what consumers do when a name is of poor choice or context. Matchstic works to eliminate bad choices from the pool of names a company is considering. Matchstic also takes the time to survey consumers.