Selecting a name for a new brand, product or service requires a lot of research and planning. A poor choice of name, such as Nova for a car, could have disastrous consequences. It pays to work with one of the top 10 firms in the USA that offers naming services. As one of those honored agencies, Tanj provides its clients with exemplary customer care. The firm's staff takes the time to make sure that there are no hidden meanings in a name. They also make sure that when the name is translated, it does not have any negative connotations. The team at Tanj also works to ensure that the name is not offensive to any group. Once a pool of names is under consideration, Tanj convenes groups of consumers either in general or in the client's target demographic. Their input helps with the well-planned decision making process for a name.