Character is a branding agency based out of San Francisco that works with existing businesses looking to refresh or rebrand as well as start-ups looking to establish their brand identity. Character helps its clients in naming, brand positioning, and content strategy, using research of the market to determine the best strategies for each client. Character also assists its clients in developing their presence in the market and in their interactions with the public. This can include crafting a strong web presence, establishing guidelines for their brand, and even creating packaging for the brand that is consistent with the company's goals and image.