Straight North is a website design firm with a definite emphasis on real-time lead generation and content marketing. Straight North also helps clients spike web traffic in an effort to increase sales and client revenue. Internet marketing at Straight North includes search engine optimization, email marketing campaigns, display advertising and PPC. A web-based application also gives real-time leads. This service really sets Straight North apart from the average website design firm. Keyword research and innovative marketing strategies drive the lead generation efforts at Straight North. Real-time validation of leads and full reports on the success of social media and email marketing campaigns is made available to Straight North's clients. Clients can see how well pay-per-click advertising and search engine optimization is effecting their lead generation, revenue, and brand interest. Straight North uses Drupal as its open-source content management software because of its high level of search engine optimization and scalability.