Based in the outskirts of Chicago, Educo is a website development company that takes a comprehensive approach towards custom projects. The first step towards building a site involves a plan that identifies end goals, case studies, sets a site map and highlights keyword analysis. Educo uses Mood Boards to create virtual blueprints for a website that is in the initial phases of design. The development stage is divided into alpha and beta periods. In alpha mode, prototypes of templates are explored before one final decision is made. In beta mode, website content is added and code is executed to set the foundation of webpages. During the launching phase, Educo carefully reviews all of the back-end components to ensure that a domain name is ready for the world wide web. Automation on marketing campaigns is also applied to promote completed websites. Social media is combined with SEO to generate incoming traffic.