The web development process at Fueled starts with a brainstorming session that focuses on a virtual blueprint of the technical and aesthetic aspects. Concepts about branding are also discussed before some of the coding and scripting take place. A deep understanding of a client's target audience helps with launching a successful site that can get a message out and convert traffic into sales. Senior developers take on the roles of programming HTML code and other languages according to the initial plans. Onsite graphic designers polish up the front end features that have been generated with pure HTML5 and CSS3. Personalized logos and other graphics are imported and appropriately integrated into the web pages. Fueled is also passionate about creating an effective user interface that can function on various browsers. Therefore, responsive web design is applied to an individual website that's designed to be explored by tablets, smartphones and personal computers.