Usman Group considers itself a boutique-style agency that specializes in web design. Such a chic status surely implies that the company's workers bring something unique to the table when it comes to development. Discovery and planning are some of the preliminary steps that define the work process at this company. A proper marketing strategy is also integrated into the creation phases to ensure that a website can be found by certain people on the world wide web. Market research helps Usman Group understand the type of audience that should be captured. Menus and navigation features are crafted based on the devices and operating systems that are expected to be utilized the most to explore the finished project. Therefore, responsive websites are built to guarantee that smartphone and tablet users have a smooth experience in browsing content. Multimedia is also modified and formatted to accommodate mobile platforms that require certain plugins to play video files.