Usman Group specializes in website design. With the sites they create, they strive to tell the client's story through the overall design. As such, they do a lot of research into the business or brand in question before beginning the design process. Their designs are made primarily to engage users and turn them from first-time visitors into return and paying customers. If necessary, they can also design web-based applications to be used in the final website design, such as an ordering system. All of the designs they make are sleek and stylish, as they understand that they only have a few moments to attract visitors once the enter into the site. Their end designs are both elegant and easy to use. They wish for the website to be as convenient as possible for the target audience, which is why they also include a responsive design in each website they create.