The Creative Momentum follows a simple sequence in corporate Web design. First, the target market of a client is identified through extensive market research. It's important to identify the demographics that will most likely browse a given website once it's launched. The next step involves comprehensive Web development that is based on enterprise-level tools. Drupal and Magento are some popular platforms that this company deploys for corporate websites. Both of these content management systems could be synced with other software that requires exclusive licensing through purchases. To save money for corporate clients, The Creative Momentum borrows digital tools from Google and other big IT entities. For example, maps that are powered by Google make great additions to Web pages that give directions to a given business. Besides using free applications by search engines, The Creative Momentum likes to integrate powerful IT functions such as cloud hosting by IBM and Oracle.