From its cozy office suite in lower Manhattan, the staff at Blue Fountain Media comes up with innovative ways to apply responsive web design concepts for custom website projects. Programmers use the latest standards of HTML coding to fully develop the back end foundation of web pages. Additionally, cascading style sheets are used to enhance the layout of websites that are based on HTML5 code. If necessary, Blue Fountain Media could integrate advanced scripts such as Ajax and PHP onto web pages that are designed for PC browsers. However, mobile friendly versions of websites are optimized to load quickly without any heavy multimedia downloads. Javascript is only used on websites that are made for desktop web browsers like Internet Explorer. Mobile friendly sites developed by Blue Fountain Media come with compressed layouts that are scaled down accordingly. Screen resolutions of users' devices ultimately determine the specific layout that is displayed.