The Creative Momentum is specifically focused on providing their clients with custom website design. Custom design is offered as opposed to the standard design templates typically utilized by other design firms. While a design template allows for the client to choose from a selection of pre-made website templates, a custom design provides the client with the ability to personally tailor every portion of their website. Having a similar design to a successful brand that has had an online presence for years can make it difficult for a start-up business to market their brand successfully. The Creative Momentum understands this, which is why they only offer custom web design, ensuring that all websites are completely unique in comparison to the websites of their competitors. They also offer such services as form integration, web analytics, content management systems and branding strategy, all in an effort to increase the number of loyal customers.