Kohactive is a design company that specializes in custom web design. In website design, there are two possible approaches that can be taken, including a template-based approach and a custom approach. Some web designers utilize one option over the other, while others make use of both options. Kohactive takes a custom-based approach because they believe it helps to facilitate a more unique website design. While the template-based approach provides the client with a more affordable option for their website with a design that's already been made, Kohactive crafts every aspects of the website from the ground up in order for the finalized design to wholly match the client and the client's brand. They believe that this is necessary to engage users and convert first-time visitors into loyal and returning customers. They combine a custom design with search engine optimization to ensure that the website attracts as many customers as possible.