Runner Agency, a Dallas based company, comes up with innovative ways to solve web design and online marketing challenges. This agency has the capabilities to launch unconventional advertising campaigns with a process that is known as inbound marketing. Detailed customer research is conducted to identify the users that will be targeted. The goal of this strategy is ultimately to generate leads for sales, subscriptions and other actions with some value for websites. Runner Agency understands that it's essential to explore various channels in social media. Custom marketing campaigns can be launched on social networks that could spread information and content in a viral matter. Additionally, search engine optimization provides a solid pillar of support for traditional online marketing techniques. Runner Agency tries to optimize content with high quality material that is reviewed online by actual users. Search engines interpret positive user feedback in a matter that boosts a website's ranking.