Lifeblue is a digital agency with its main office in Allen, Texas. Serving clients such as cultural institutions, educational facilities and non-profit organizations, this firm understands the unique challenges in penetrating competitive markets on a global or regional scale. Lifeblue tries to promote the websites of clients by utilizing various channels on the web including search engines and social media. For example, social network profiles are created to generate a loyal following. Eventually, the followers might get converted into customers who spend money on external sites. Social media outreach is combined with organic search engine optimization (SEO) tactics such directory and map listings. Google Maps and similar tools are integrated into websites that have information about the client being represented. Lifeblue also adds custom forms and other functions that collect data from visitors. Server-side configurations such as PHP scripts are managed by in-house experts who also provide technical support for common troubleshooting issues.