The Old State is a web design firm that believes in first impressions, innovative ideas, and memorable moments. Their business websites are ones that show the professional and personal sides of a brand. And they do it by highlighting the best of a brand, and that includes all of the people who work there. They believe a great business is run by greater people, so the group will often put small spotlights on the hard workers of a company to make the brand seem more human and less machine. It has been proven, after all, that customers respond better to relatable content.