Optimized360 is a web design firm that centers its services around dental website designs and additional services that aid in the maintenance of the website once it's been created. All of the websites they create are responsive and can be used on mobile and desktop. One of the highlights of design that Optimized360 focuses on are dental videos, which allows for both patient education and an increase in case conversion. It's also possible to choose from a selection of spokespersons that can greet customers to the site with a short message that can also be chosen. This helps to add an innovative feature to the dental site that will make it stand out among others. The websites are designed from scratch, which means there are no design templates to choose from. While design templates make for an easier creation of a website, full custom design makes a website more unique.