Since 2009, Somo Global has had a strong commitment towards mobile development. With smartphones and tablet PCs becoming more ubiquitous in the tech industry and in homes and workplaces everywhere, the company focuses on optimizing their clients' online visibility and profitability by creating websites maximized for viewing and use on mobile devices. The company partners with companies like Microsoft, Google, IBM, PayPal, AdBrain for web development, system integration, payments, insight, and ad campaigns. Somo Global has worked with clients like Audi, De Beers Jewelry, BP, MoetHenessey, The Economist, Coca-Cola, TESCO, and The New York Times. Somo's work has garnered it multiple industry awards, including Brand Republic, Effective Mobile Marketing Awards, MOMAs, MMA SMARTIES, and Webbys.