A lot of companies have powerful leaders who have a great sense about how to lead the business in the traditional world. What they lack is an understanding of how the fragmented and digital world that exists now. It may sound mean to say something that blunt, but it is the truth. This is why it is a good idea to bring in a company like Sumo Global to help out with these aspects of the business. Sumo Global has worked with all kinds of companies to help them get the kind of attention and business that they deserve. They have always tried to encourage companies to experiment with the kind of things that they are good at until they find just the right combination of emotions to show their customers. It has worked for many businesses who continue to trust the work that Sumo Global does for them every day.