Digital marketing involves the art and science of marketing in an environment that was constantly evolving thanks to technology. There are always new tools being developed that have to be considered by digital marketing professionals if they want to exceed every customer's expectations. With agencies such as Ueno, all of these tools are brought together and utilized to create results that are not only effective, but aesthetically beautiful as well. Customer experience is a term that has been in digital marketing for a long time, and it has become a mantra that digital marketing experts use to explain what they do. Whether it is branding a company or launching a product, everything in digital marketing focuses on creating the best possible customer experience. From interactive digital marketing pieces on a variety of Internet platforms to making sure the company website is engaging and valuable to each user, digital marketing has become the way that brands express themselves to the world through the Internet.