Based in Los Angeles, Use All Five is a digital agency that specializes in leveraging information technology to create branding solutions for clients. For more than a decade, Use All Five has developed websites, apps and elaborate digital branding campaigns for major clients such as Google, celebrity chef Guy Fieri, The School of the Arts and Architecture at UCLA, and the Guggenheim Museum. Use All Five has grown from an office of two in 2016 to a staff of 15. One of the most interesting projects developed by Use All Five was completed in 2017 for Google. NewsLab is a digital platform allowing journalists to create immersive news reporting in the style of the best BBC reports but with greater interaction and engagement for the benefit of readers. The NewsLab website presented professionals in the field of news reporting with tools, ideas and case studies to leverage data journalism, verification of sources, and immersive storytelling.