Isadora Design believes in optimizing online stores for the modern marketplace. In order to build eCommerce websites, the right type of platform has to be used. Fortunately, this agency has plenty of options when building online stores for small businesses, retailers and chain stores. First and foremost, products have to be integrated into a website's catalog. A lot of technical coding goes into establishing a solid foundation for highlighting merchandise on a website. For example, PHP scripts are utilized to support some of the display functions of a catalog. Similarly, Javascript enables zooming functions on images. Analytic reports play an important role in eCommerce development. Therefore, Isadora Design relies on web metrics that provide insight on the activities of an online shop. The shopping history of customers is displayed in detailed charts and graphs. By studying the habits of shoppers, it is possible to boost sales and minimize expenses in the long term.