Old City Press completes e-commerce projects with plenty of assistance from open source technology that is actually developed by developers all over the world. Instead of focusing all of its effort on technical aspects of Web design, this agency uses Magento and other similar platforms that are already loaded with great features. For example, shopping carts are included in e-commerce templates that are easy to manage for merchants. If necessary, Old City Press can also import other third-party extensions and plugins in order to enhance features in Magento. For instance, perhaps location-based applications may be useful in online stores that target local customers. When a shopper visits an online shop, he or she may be given directions to the nearest brick-and-mortar location. Similarly, location-based apps help e-commerce websites calculate the costs of shipping and handling on orders. Old City Press also insists on installing analytic software onto e-commerce Web hosts to track the clicking patterns of shoppers.