Kohactive is considered a leader in the e-commerce niche of the United States of America. This company launches online shops that run on the most recent editions of open source systems and private software programs. The in-house engineers at Kohactive are given the task of applying the most appropriate syntax onto the back end of Web pages that display products for sale. HTML5 is often combined with JavaScript and PHP in order to optimize the presentation of merchandise on online stores. Interactive online stores can also enhance the overall user experience and lead to increased sales. For example, customers might be given the choice to select various parameters when searching for a desired product. Kohactive is also skilled in creating filters that may be used to narrow the search results for specific items on an online store. Analytical software by Google can then be used to measure the results of such advanced e-commerce features.