Blue Fountain Media initiates every e-commerce project with a comprehensive market research. This New York-based agency believes that it is important for merchants to know their customers. In order to maximize profits on an online store, the product listings have to be optimized with advanced scripts and algorithms that respond to visitors. For example, cookies can be used to scan the browser history of shoppers in order to generate relevant product listings and other special offers. Blue Fountain Media uses PHP and other types of powerful scripts to support complex functions and operations on e-commerce websites. On the front end, this Web design company also places a lot of emphasis on the visual presentation of custom online shops. The landing pages must include attractive graphics and other multimedia content with a strong call to action. Blue Fountain Media can create attractive product displays that rotate, fade out and do other special effects.