Creative Momentum is a top-ranked web design firm. To help its clients increase their leads, sales and traffic, the firm adheres to a methodological process. The first step of Creative Momentum's process is to meet with the prospective client and gain vital brand-relevant information. Before beginning the project, the firm works to gain a solid understanding of what the overarching vision of the company is. Once Creative Momentum understands the brand's fundamental mission, a customized strategy can be developed in accordance to a number of preset milestones for measuring progress. In addition to setting clear milestones, Creative Momentum also helps the brand prioritize which success metrics are the most important of all to emphasize. After developing an outline of the general plan, the firm then works towards visually conceptualizing the project; these conceptualizations are continually revised until they are appropriately congruent to the brand's concrete goals.