Creative27 has a focus on eCommerce website design. They make sure that all of the eCommerce websites they build are equipped with an intuitive design and an extensive amount of eCommerce features so as to ensure that the final design matches a full-featured storefront. Before beginning the design of an eCommerce site, Creative27 first performs a couple of weeks worth of research and discovery in order to make sure that they understand the client's brand as well as competitor brands, which they believe helps them build a strong and successful eCommerce site. They also strive to make sure that the site visitor can reach their desired destination with as little clicks of the mouse as possible, as they want the site visitor to purchase the product or service that's being offered on the website. Their design team implements a wide range of eCommerce website features such as promotion and discount code tools and e-mail marketing integration.