Fantasy is a web design firm that has excelled in the online world due to its innovative techniques. One of the main techniques used by Fantasy is simple-swipe. This allows customers to swipe through amounts of money they would like to spend, places they may want to go, or through products they may or may not want to purchase. This has been shown to attract more customers because it allows customers to save a lot of time. Fantasy also includes a navigation feature that signals where the customer is at any given moment. This means the customer does not have to waste time typing in a certain city or state.