FINE is an acclaimed full-service digital branding firm that is known for strong work in the hotel website design field. The company, which was established back in 1993, has offices in cities such as Traverse City, Michigan, Portland, Oregon and San Francisco, California. FINE works with clients located all around the planet. FINE combines technology, design and strategy to assist their hotel clients in managing dilemmas in the business communications realm. Outside of web design, FINE also assists hotels with brand identity, brand activation, content systems, SEO (search engine optimization) and online marketing, to name a few key examples. FINE works with companies beyond just the hospitality industry, as well. They also work with businesses in the financial services, wine and spirits, consumer brands, engineering and architecture fields. Kimpton Hotels is among FINE's many prominent and established clients. Other clients of the agency include Horsley Bridge Partners, T.Y. Lin International and BAR Architects.