UP: The Hotel Agency is a leading company that provides internet marketing services to hotels. The professionals on the agency staff are all equipped with extensive expertise in hotel marketing techniques and solutions. Hotel web design is at the forefront of their available services, but they also offer pay per click, search engine optimization, social media, metasearch and email marketing services all geared specifically toward hotels and their specific needs. Web application development is another focal point for the full-service agency. The objective at UP: The Hotel Agency is to assist hotels in utilizing key strategies and techniques that can boost their total numbers of direct internet bookings. David Ohandjanian is the founder of UP: The Hotel Agency. Edward Prendergast serves as the firm's technical director. Other members of the staff include internet marketing aficionado Richard Plant, creative lead Phill Cresswell, web production manager Joshua Clare-Flagg and online marketing expert Tristan Theron.