Fine is a well-known digital branding firm that provides hotel web design services, among various others. The full-service company is based in Traverse City, Michigan, Portland, Oregon and San Francisco, California. They work with clients located all around the globe. Some of Fine's various specialties and services include consulting, strategy, search engine optimization (SEO), digital marketing, websites, brand identity and brand activation. The agency works with diverse industries such as engineering, architecture, financial services, technology, consumer brands, wine, travel and hospitality. Examples of the many clients Fine has worked with include prominent names like Torn Ranch Hospitality, the Ritz-Carlton, Alcatraz Excursions, the Shorebreak Hotel, Auberge du Soleil, Kimpton Hotels & Restaurants, Darioush, Plumpjack Group, the Chileno Bay Club, the Citizen Hotel, the Coppola Companies and Costanoa Resorts. The approach at Fine combines key elements of technology, design and innovative strategy to handle modern communication needs and dilemmas skillfully and successfully.