Sabre Hospitality serves all types of hotels from those that belong to major chains to those that are independently owned. A bit of technology is used when developing each site, with detailed pictures and stunning videos that give a tour of the hotel so that viewers can easily make a decision as to whether they want to book a room or not. The overall goal is to convert all viewers into guests of the hotel by telling a story on the website. Designers will develop a relationship with the hotel in order to get a better understanding of what is offered.