Lounge Lizard is the name of a website design firm that operates out of New York City but has offices in Los Angeles and Long Island. Lounge Lizard specializes in brand naming websites, hotel designs and phone applications. In addition to developing their own brands, the company is also known for coming up with new marketing strategies, utilizing social media outlets and search engine optimization, essentially broadening the use of technology to all of its customers. The company was first founded in 1998 and much of their strategy making involves positioning, voicing and interactive design, building up a proper layout and spreading the word around in order to further build up a market. Lounge Lizard also makes it known that it is a non-profit company and caters to both large and small businesses.