Ruckus Marketing understands the unique needs of businesses in the travel and lodging industry. They work to find out what types of local and global keywords their client needs to use on their site to reach travelers and business executives in their area and across the globe. Ruckus Marketing takes into account the competition in the neighborhood and finds out what they do to get their name out in front of people who use hotels on a regular basis. They combine all of the knowledge and keyword data to form a strategic plan that helps their hotel client get a huge slice of the pie so that they can be a competitive force in the region. Their experts constantly adapt their services and change content so that it is easy for people to share and get the attention of other people who may be traveling to the area for vacation.