The global marketplace has trained consumers to accept no compromise. In service industries such as the hotel industry, competition can be fierce and vast. For the personalized and boutique style hotel, it can be difficult to maintain a presence in the midst of corporate chain hotels and socially fueled lodging alternatives alike. Xotels.com is a hotel management consulting firm specializing in hotel technology and online marketing aimed at placing hotels in the best possible position to reach and appeal to their target customers. The firm handles all aspects of hotel branding and management including design consultation as well as local and online marketing support. Their international clientele report increased revenue and short return on investment. Xotels is also skilled in managing hotel branding in pre-opening phase. They are equipped to work with a full range of organizational sizes and structures from the small boutique to the regional chain hotel.