In the pre-internet era, getting a glimpse of a possible resting place during a vacation or business trip used to be impossible. That time has long since passed, which means that having a website that grabs the attention of a potential visitor has become an absolute necessity in the hotel industry. Fine is a web design firm with a solid grasp of what works and what doesn't in this industry. Depending on the target market sought by a hotel, the company has the skill to quickly adapt its design strategies to something that links a hotel with a customer. Branding is a vital component when it comes to differentiating a particular hotel company from its competitors. Finding a way to do that within the confines of a single website is a challenge that Fine eagerly embraces, which is why its list of clients are many of the major hotel chains.