Rather than inundate a traveler with a barrage of bells and whistles that do nothing to help them merely book a room, the Up Hotel Agency makes sure that the basics are always covered. That doesn't mean that the staff isn't capable of producing eye-popping work if asked. It simply means that the main focus is to always offer a simple layout that brings hotels and visitors together in the easiest way possible. This level of simplicity is the essence of a viable return-on-investment strategy. That approach has been a successful one for Up, which has garnered a number of awards for its work. One key facet of the company's philosophy is that any lodging of this sort deserves the same level of effort, regardless of the amount of the final bill. That means that boutique hotels are on equal footing with major brands when it comes to the work.