Fine uses digital aspects when the firm creates websites for hotels. The design team believes in reaching viewers on a variety of platforms, such as tablets and computers. Each page of the site that is designed is done so in a manner that is pleasing to the eye while giving the information about the hotel that is needed for viewers to make a decision about booking a room or moving to another site. The goal of the firm is to blend stunning images with just the right words that will entice viewers and make them want to book with the hotel.