To some travelers, one hotel is just the same as all of the others. That may still be the case with a small portion of individuals that go online to book rooms, but many contemporary hotel visitors are looking to get a sense of where they might be staying. That means that a website has to be designed in such a way as to make that decision easy for a customer. HEBS Digital accomplishes that task, having an array of awards for past work to make their case. The design effort that goes into each project is one that attempts to zero in on delivering the most effective marketing impact possible. Creating an easier user experience alleviates the inevitable frustration of a traveler that tries to navigate a website. In its place is satisfaction in knowing that they've made the right choice when it comes to a place to stay.