When it comes to boutique hotels, there's a certain approach to getting the attention of travelers that brands are seeking. Being able to present that through the hotel's website means working with someone that knows exactly how to accomplish that task, which is a good description of the work of Xotels. While the name looks funny, the staff at Xotels takes a deadly serious approach to delivering the type of user experience any hotel user would want. That means easy navigation and pleasing visuals work in tandem to make sure that the name of that particular brand resonates far beyond that single visit. The fact that the complete focus of Xotels is geared toward the boutique market means that the final web design that's delivered will be one that understands the demographics involved. It's a philosophy that's allowed the company to thrive, with plenty of satisfied customers offering their endorsement.