Fine helps hotels reach the people who plan to visit their area on the Internet in hopes of securing their business. They advertise the client as much as they can by linking them to local attractions and pointing out the most popular amenities offered by the lodging firm. Fine uses the most unique characteristics of the hotel to help them stand out as a place that people love to stay when they visit the area. Fine is known as a leader because they analyze the local and global markets to find the best terminology to use on the client site. They ensure an efficient reservation process and the ability to handle eCommerce. Mobile apps are another thing that Fine creates to make accessing the hotel easy from any platform. Increased user ability leads to happier customers that are likely to book a second and possibly third stay at the hotel.